After putting in months of effort to create the perfect product, there is just one last thing left to do: making sure your packaging is “just right!” The design of your Customized Boxes wholesale is going to serve as your walking billboard as it sits on the retail shelf among your competitors. To set your product apart from competition you must ensure it looks great because whether it is a packet of candies, a food package, or even a cosmetic box, its appearance matters as much as its functionality!
Understanding the customized boxes wholesale benefits
So, what exactly is product packaging? Packing refers to the exterior of a product, which includes elements such as graphics, color schemes, fonts that are used to enhance the look of a box, bottle, or any kind of container. Product outlook tells a story and provides a more sensual experience to buyers through its sight, sound and feel. All of these details provide us with insight of what the purpose of the product is, who should use it, and how. Most importantly, the customized boxes wholesale tells the consumer whether they should purchase it or not.
Stages of the Exterior Designing Process
The fun part begins with the design process! Remember how you want to boost your sales in addition to giving the right message to consumers. Your selections in this process are going to help you tell your story.
The Layers of Packaging
A product is typically packed in three layers of a product’s exterior: outer, inner, and product packaging. Depending on what you are selling, you might require either just one, or all of these. The first thing your customer is going to look at is your product’s outer packing. This layer protects your product from the elements. It could be the shipping box of your product, or the shopping bag in which your item is placed in at the retail shelves. Inner packaging is designed to keep your product tucked safely in the outer packing. This could either be tissue paper or packing peanuts that prevent your item from getting jostled or scuffed. When you think of it, chances are, you are thinking of the product packing inside which your product is packed in. Your candy bar’s wrapper, the container for a toy, the garment’s tag, or the labeled bottle is typically referred to as the product packaging.
All of these layers help to tell a part of your story to your buyer.
Picking the Right Kind of Cardboard boxes wholesale
The packaging industry is full of hundreds if not thousands of options for your products. To select the right kind of Cardboard Boxes Wholesale you must consider the type of product you are selling, your competitors, and most importantly, your budget. The kind of product you are selling determines the type of containers you are going to use. For example, for a beverage you will have limited options, perhaps just a bottle or a cup. This is where you play with your product packaging and think “out of the box!”
Choosing something unique such as a juice sachet for your beverage is certainly going to set you apart from competition however customer convenience is the key to success. What good will an innovative container design be if your customer is more comfortable drinking beverages out of a bottle instead of a sachet? Your idea for packaging your product might seem exquisite to you but it might not fit your budget. If your product is already worth thousands, using an inexpensive box is going to be more convenient, not only for you, but also for your customer. Design creatively, but without exceeding your budget!
This is something you will not do until your design for packaging is ready. But you must keep it in mind prior to designing your packing. Connecting with a printer is not only going to ensure you are aware of the printing costs, but it will also help you design unique looking printed boxes. When inquiring your printing company for details, make sure you do not forget to ask them about die lines (especially for standard-sized boxes or labels), requirements for file formats, color variations, as well as what kind of printer are they going to use.
Typically, you will have to choose between a digital printer, or an offset printer both of which differ in terms of print quality, and color results, resolutions, etc. The type of printer you are going to use is going to determine how vast your color palette is which makes this decision even more important.
You might have come up with a witty tagline, beautiful graphics, and brilliant testimonials for the customer, however the shopper is going to remember only one element, and you must decide what that is going to be! To help you decide, think of the most important thing you want to convey to your customers about your product. Your design’s centerpiece must be based on this element. You can add an additional 2 or 3 elements that the customer might notice after they have looked at what you wanted them to see.
Candle packaging wholesale to fulfill your Safety Concerns!
Some products are not as widely accepted compared to their demand. Take the example of cigarettes. While the number of smokers is quite high, the packaging of the product is restricted because of the adverse effects of the good on the health of the consumer. This makes it extremely important to adhere to any regulations that have been enforced on the packing designs, or the production of the product itself. Take the example of Candle Packaging Wholesale. While the product is high in demand these days, there are still a few restrictions set in place on the consumption, and production of the product, and hence it’s packaging. Make sure you follow these regulations otherwise your containers are no good!