Global Wi-Fi Analytics Market was valued at US$ 3.41 Bn in 2019 and is estimated to reach US$ XX Bn by 2027 at a CAGR of XX % during the forecast period.
The report includes an analysis of the impact of COVID-19 lockdown on the revenue of market leaders, followers, and disruptors. Since the lockdown was implemented differently in various regions and countries; the impact of the same is also seen differently by regions and segments. The report has covered the current short-term and long-term impact on the market, and it would help the decision-makers to prepare the outline and strategies for companies by region.
Global Wi-Fi Analytics Market
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Global Wi-Fi Analytics Market Dynamics:
Wi-Fi analytics includes features such as handheld devices making noises based on sensors, Wi-Fi access points, and other sensors as well. It further detects signals sent by devices converting observations into behavioral patterns and then analyzing patterns into retail analytics to have an idea about the overall experience. Increasing deployment of public Wi-Fi across physical venues and the growing significance of customer analytics in brick-and-mortar businesses are driving the growth of the Wi-Fi analytics market, while security issues and stringent government regulations and policies are restraining the growth of the market.
Global Wi-Fi Analytics Market Segment Analysis:
Wi-Fi analytics market is segmented into the component, deployment type, location, application, vertical, and region. In terms of components, the Wi-Fi analytics market is classified into solutions and services. Based on location, the Wi-Fi analytics market is categorized into indoor and outdoor. On the basis of application, the Wi-Fi analytics market is segregated into footfall analytics, customer engagement, Customer Experience Management (CEM), customer loyalty management, and customer analytics. In terms of deployment type, the Wi-Fi analytics market is categorized into on-premises and cloud. On the basis of vertical, the Wi-Fi analytics market is segmented into retail, hospitality, sports and leisure, healthcare, transportation, and others. Region-wise into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.
In terms of components, the Wi-Fi Analytics Market by component is segmented into solutions and services. The Wi-Fi analytics solutions segment is anticipated to have a larger market size during the forecast period. The growth in the Wi-Fi analytics solutions segment is driven by the growing significance of customer analytics in brick-and-mortar businesses. Deploying Wi-Fi analytics solutions empowers the physical space of the businesses with Wi-Fi technology and data analytics.
In terms of location, the indoor location segment is anticipated to have a larger market share during the forecast period. The need for rising in customer behavior analytics and engagement in the brick-and-mortar businesses, along with the growing competition between online and offline retail stores, plays an essential role in determining the future of the Wi-Fi analytics market in the indoor location segment.
Global Wi-Fi Analytics Market Regional Insights:
In terms of region, North America had the largest market share in 2016 for the global Wi-Fi Analytics market and is projected to also grow at a high CAGR during the forecast period. The Asia Pacific is expected to grow at a high rate with growing internet penetration along with high dependency on online transactions has further propelled the overall demand.
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Global Wi-Fi Analytics Market by Component
Global Wi-Fi Analytics Market by Deployment Type
Global Wi-Fi Analytics Market by Location
Global Wi-Fi Analytics Market by Application
• Footfall analytics
• Customer engagement
• Customer Experience Management (CEM)
• Customer loyalty management
• Customer analytics
Global Wi-Fi Analytics Market by Vertical
• Sports and leisure
Global Wi-Fi Analytics Market by Geography
• North America
• Middle East & Africa
• Latin America
Key Players Operating in the Global Wi-Fi Analytics Market:
• GoZone WiFi
• July Systems Inc.
• Bloom Intelligence
• Cloud4Wi, Inc.
• Ruckus Wireless, Inc.
• Cisco Meraki
• Hughes Systique Corporation
• Skyfii Limited
• Zebra Technologies
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