Global High Protein Coffee Market holds potential to reach US$ XX Mn by 2027, driven by multiple factors, including demand and supply side drivers.

• Demand Side Drivers:

o Globally, new-age consumer population is expected to grow XX% by 2027.
o The U.S. will dominate the global market with $ XX Mn by 2027 due to growing demand for Ready-to-Drink (RTD) Coffee.
o Demographics, income/spending, age group are some of the demand factors
o The demand for sports nutrition products like protein coffee, optimum nutrition increased by XX % in 2020.
o Health-conscious consumers across the globe found that XX% of have looked to improve their overall health and lifestyle in the last two years.
o A large amount of coffee is exported to Indonesia, India, Brazil and Vietnam

• Supply Side Drivers:

o Manufacturers are focusing on new product development with different flavours like Vanilla, Mocha as a key strategy to improve sales and expand their business.
o The market is driven by large players meeting xx% of the demand, which include OEMs, supplier, and distributors
o As per our survey, Starbucks is the major player in the global market for high protein coffee. In 2020, the total revenue of Starbucks was US$ 23.5 Bn. Around 43 million people in the US regularly use plant-based products of Starbucks.

Drivers: Demand for Ready-To-Drink protein, growing trend of fitness and muscles building among young consumers, rise in disposable income, expanding healthcare industry, among others are the key factors resulting the market to grow at a CAGR of XX% by 2027.

High Demand of Arabica Coffee

Mostly the high protein coffees are made by mixing Arabica beans in protein powder. In 2019, worldwide sales of coffee made of Arabica grade surpassed US$ XX Bn revenues. Companies will be targeting regions like APAC and Europe with ample availability of raw coffee bean.

Growing Fitness Concerns among People

Health benefits associated with consuming protein powder and rise in fitness concerns among people in various economies drive the high protein coffee market globally. Consumers are looking to upsurge their intake of protein for wellness and health purposes. Across the world, nearly 39% of consumers say that they would like to raise their intake of protein. There are many reasons such as increasing levels of obesity and diabetes rates.

Restraints: Increasing Price of Coffee Beans

The rise in the cost of agriculture input has a major impact on the price of coffee beans. As per the International Coffee Organization, the cost of coffee beans declines since 2016. Thus the constant change in the cost of beans has negatively impacted the manufacturing cost of the product. Also, the cost of RTD coffee is comparatively high than traditional coffee is the major factor hindering the growth of the high protein coffee market.

Opportunities: High Protein Coffee Manufacturers to Launch High Protein Coffee in Different Flavors

New entrants and existing manufactures in the high protein coffee market to launch ready to drink high protein coffee with different flavors like Vanilla, Peanut Butter and other. Such as Chike Nutrition is a major player in the high protein coffee market, with XX% in 2019. Chike Nutrition makes the most delicious nutrition high protein coffee with different flavors such as Mocha, Vanilla, Chocolate, and Peanut butter.

Covid-19 Impact on the High Protein Coffee market:

• The major coffee consuming and importing markets in North America, APAC and Europe are in the middle of the COVID-19 crisis. Governments have imposed measures, such as lockdowns and social distancing in place, which have had a massive impact on cafe, and restaurants. Therefore, the majority of coffee consumers are purchasing coffee via online retailing this factor is expected to growing the consumption of Ready to drink coffee globally.
• Many online surveys have reported a growth in the daily consumption of coffee, due to the rising at-home consumption.
• The MMR report covers an in-depth analysis of COVID 19 pandemic and its impact on industry, global and regional market, and raw material suppliers.

Segment Analysis:

RTD (Ready to Drink) segment is Dominating the High Protein Coffee Market and Valued around US$ XX Mn in 2019.

RTD (Ready to Drink) segment is expected to reach US$ XX Mn by 2027 at a CAGR of XX% over the forecast period. The demand for RTD coffee has witnessed growth because of their busy lifestyle. The RTD coffee is a healthy substitute for carbonated drinks which are related to health hazards like hypertension and obesity.

Global High Protein Coffee Market

The Online Retailing segment is expected to witness significant growth during the forecast period.

The online retailing segment is expected to grow at the highest CAGR of XX % during the forecast period. A large number of alternatives/options present in online shopping resulting in the convenience of people ready to buy protein supplement or related products. Likewise, the report will provide an accurate prediction of the contribution of the various segments to the growth of the high protein coffee market size.

Regional Insights:

Global High Protein Coffee Market1

North America is expected to grow at the highest CAGR of XX % and is expected to reach a value of US$ XX Mn by 2027.

North America accounts for a higher share in the global high protein coffee market due to growing consumption of protein beverages among the health-oriented population. Addition, the strong presence of major manufacturers in the USA is expected to contribute to revenue growth of target market.

The U.S dominated the North America high protein market with valued US$ XX Mn in 2019.

In the U.S, the health & fitness industry is expected to grow at a faster rate during 2019-2027. This growth is attributed to the rise in a number of U.S. consumers adapting a healthy lifestyle. Currently, approximately 20% of the American adults have fitness-club membership and the numbers are likely to rise in the future.

The objective of the report is to provide the following:

• To provide market size, forecast data for global, regional and market segments.
• To provide strategic developments, benchmarking and market share analysis of 10 players operating in the Global High Protein Coffee Market.
• Detailed insights on drivers, restraints, opportunities, and challenges in the Global High Protein Coffee Market.
• Impact of technological advancements in the Global High Protein Coffee Market and its future outlook.
• High level insights on the regional and country level analysis along with regional attractiveness
• Market intelligence on the growth trends and opportunity analysis in the Global High Protein Coffee Market at the segmental and overall market levels
• In-depth coverage of SWOT, PORTER, PEST and VALUE & SUPPLY CHAIN
Scope of the Global High Protein Coffee Market

Global High Protein Coffee Market, by Product Type

• Premix
• RTD (Ready To Drink)
Global High Protein Coffee Market, by Flavor

• Plain
• Flavored
o Vanilla
o Mocha
o Peanut Butter
Global High Protein Coffee Market, by End User

• HoReCa
• Household
Global High Protein Coffee Market, by Distribution Channel

• B2B
• B2C
o Store-Based Retailing
 Hypermarkets/Supermarkets
 Grocery Stores
 Convenience Stores
 Specialty Stores
o Online Retailing
Key Players operating in the Global High Protein Coffee Market

• Chike Nutrition
• J.M Smucker
• Eight O’ Clock
• Dulce Café
• Lavazza
• Keurig Green Mountain
• Tchibo
• Kraft Heinz
• TrueNutrition
• Starbucks us
• Grenade Ltd.
• Scitec Nutrition
• TrueNutrition
• QuestNutrition
• Sport Kitchen
• MuscleFood Ltd.,
• Herbalife International of America, Inc

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