The bespoke Exhibition Stands designing needs precise consideration so that it can create a huge impact on potential customers. The main objective of designing an attractive exhibition stand is to grab the attention of your prospects. An alluring trade booth can help in initiating a meaningful conversation between sales team members and your potential customer.
Here, in this article, we are going to discuss various ideas that can help you to design and build a bespoke exhibition stand.
1. Create A Proper Plan
The best way to obtain your trade show objectives is to create a perfect plan. You should integrate visual applications with your custom trade booth. Participation in a trade show is all about capturing the attention of your prospects.
Once you succeed in getting their attention, then you can start playing your tricks to keep them engaged with freebies, refreshments, latest technology gadgets, etc. But, it is really difficult to create a buzz and collect a huge crowd around your custom exhibition stands. But, a proper plan helps you to design and build an attractive exhibition stand.
2. Focus On Grabbing Attention
According to the survey, most exhibition stands obtain the only mediocre level of success. It indicates that all exhibitors are not successful in achieving all their objectives. The key to obtaining all your objectives during the trade show is the focus to create a design that can easily grab the attention of your prospects.
All exhibitors should keep in mind that they have only a few seconds to convey their information. The trade show attendees will take only a few seconds to decide whether they should visit your exhibition stand or not.
You can pique their interest in your exhibition stand by designing a big trade booth, or shiny exhibition stand. You can also use attractive lighting fixtures to uplift your bespoke exhibition stand design.
3. Bold and Enticing Design Approach
You should choose a bold & creative designing approach because the human brain naturally gets attracted to innovative design. You can use 3 D images, attractive lighting fixtures, install lights in a clever way, mix up different images, and use unique ways to uplift the visual appeal of your exhibition stand.
4. Install Interactive Elements
The trade show attendees will definitely visit the exhibition stand that incorporates interactive elements. The interactive elements such as display TV, touch screen pads, photo booths, VR technology gadgets, etc. will make your exhibition stand look stunning and create an immersive experience for your booth visitors.
The trade booth visitors will feel involved and spend more time in your exhibition stand. When trade booth visitors spend more time inside the exhibition stand, then exhibitors get a good chance to convert them into leads for the business.
5. Pay Attention To The Brand Identity
Make sure that the design of a bespoke exhibition stand should integrate brand identity. You should ensure that your brand logo and brand slogan is clearly visible to the trade show attendees. It is important to display your brand to your prospects because it helps in gaining their trust.
There are different ways to reflect your brand in your exhibition stand design, and these are listed below:
- Display brand image
- Show your brand logo and graphics
- Choose brand-specific colors
- Prepare a sturdy exhibition stand structure
- Display your new products & services
You should ensure that your bespoke exhibition stand triggers curiosity in the trade show attendees. You can also take help of good custom stand builders.
7. Attractive Graphics Layout
Your exhibition stand must have a professionally designed graphic display that should convey the right information to your prospects. The graphic display must contain alluring images that can catch everyone’s attention.
Moreover, your graphic display tells about your brand, your products, or your services. You should display the latest images of your products, use vibrant colors, and display readable text.
8. Video and Animation
You can prepare videos related to your brand and product and display them on a large display screen. The bespoke videos and animation help to set your exhibition stand apart from others. You can display fun projection, information presentation, brand-related videos, etc. to grab attention prospects and earn high profit. These videos and animations help to leave a good impression on trade show attendees.
9. Augmented Reality
Augmented reality is one of the latest technologies, and it can help to represent the unique personality of your exhibition stand. You can use Augmented reality to create a memorable experience of your booth visitors. The trade booth visitors will remember your brand name even after the show.
10. Virtual Reality
This is another latest technology, and it is one of the cutting-edge technologies that can help you to receive a huge volume of foot traffic inside your exhibition stand—this technology helps to display virtual and three-dimensional worlds to your booth visitors.