SEO is the foundation of a website. Without a good SEO, a website will rank last in the search engine pages or, even worse, no rankings at all. So for a good SEO, it’s essential to focus on the ever-changing trends. So with that, here are the trends for 2021.
SEO trends to follow this year
Here are the top 10 search engine optimization trends that website developers should follow this year to get top rankings for their website, as rarely anyone would check the second page or beyond.
Core Web Vitals
Google introduced three new measures in May 2020 known as core web vitals to calculate user experience, loading, interactivity, and visual stability. All these are related to only one thing, which is the speed of the page. In simple words, how fast does the page load, how soon does it become interactive, and the stability while loading.
Google works on the BERT algorithm, which uses machine learning and natural language processing to understand searches and what the consumers want to find out. The algorithm works in over 70 languages. With the BERT update, the search engine bots have become more informal, meaning that Google can now understand the search intent like the human brain.
Over 50% of searches are no-click searches. It is because of the rich results in SERP such as google business listings, featured snippets, related questions, and answers, etc. As a result, the users get their answers without clicking a link or even finishing typing the question. Thus researching for keywords is essential to keep up with the trending search queries.
Since excellent content plays an essential role in SEO and ranking, the authenticity of the content is crucial for businesses in every aspect. In simple words, content writers need to publish content that is fresh and original.
As per Google statistics, an astonishing 27 percent of the entire international population uses voice search on their phones. Furthermore, reports say that over half of the smartphone users engaged in voice search technology last year, this trend will continue, and the numbers will increase because voice search is easier to use with hands-free features ideal for today’s busy era.
Like the other sectors, AI has a significant influence in SEO and marketing areas as well. The reason behind this impression of artificial intelligence is that it provides high levels of personalization to users. For a fact, Google is using AI to give the users the answers they truly want.
YouTube is the second most well-known website after Google, with over 1 billion consumers, so even if a business does not wish to, they should begin video marketing. Commence with an optimized video channel name and description, one should not stuff it with keywords, but it should provide short and sweet info about the channel.
Featured snippets, aka position zero, appear at the top of a search query’s answer in a box. They are helpful for users as well as websites. But, here’s the catch, google bots decide which content appears there and not the website developer.
Social Media Influencers are people with millions of followers, and they can become a customer of one’s business if they can get them to notice their business. Such influencers earn the trust of the promising audience overages, and if they support one’s brand, they can get more ROI. Even 89% of marketers believe that this is a better marketing strategy than others.
E-A-T & Branded SEO
Google chooses quality content when it’s about rankings, but quality alone doesn’t work. That’s when the EAT rule comes into play. It stands for expertise, authoritativeness, and trustworthiness. Brands are SEO’s future, it is switching to branding and authority, so the more authentic and famous the brand, the higher google ranking it will have.
Hire SEO Freelancer follows and continuously improves on these points to ensure that the clients’ website’s search engine rankings remain on top. Thus there is no question why everyone visits them frequently to get their SEO Work done.