While search marketers can scratch their heads worrying about good-quality content, successful link-building strategies, and technically perfect websites, when it comes to SEO, marketers require going back in time and looking at the why and what to get the desired outcomes. Today this SEO article will tell readers about the three primary SEO elements, also known as pillars or bosses of SEO. It will be interesting. Read on and find out.
The three bosses of SEO
Now it’s time to talk about the three bosses of SEO. They each have their individual needs.
The first boss is business, and here are its needs.
- Key metrics and goals: So the first need is critical metrics and goals. Any activity that one does without a plan is a hobby. However, if marketers want to do serious SEO work, they need to have a goal. To know what their goals are, they must look into business goals.
- Competitors: So the competitors are also something one should consider. Businesses are familiar with their direct competitors, but when doing SEO, informational competitors are also essential.
- Resources: These are the resources one has, in terms of time, budget, and personnel.
- Brand identity: Brand identity and recognition also decide the types of content one should go after, regardless of the content’s trendiness and volume. The content must align with the brand’s ideas.
- Area of expertise: The area of knowledge is also highly related to it. Businesses should try to depend on their expertise.
- Strengths: Strength is strongly associated with expertise, but this time it’s the talents and skills one has that matter
- Time in business: The time one gives to their business also includes the time they give to SEO.
Next comes the users, they are the people that businesses serve, and they also have their different requirements.
- Search intent and relevance: Once a business has identified the persona, they can find their search intent and relevance.
- Topics: When people create content, their focus should be more on the subject than the keywords. Gone are the days when one can stuff their content with as many keywords as they like.
- Psychological and socioeconomic factors: When businesses are creating their content strategies or content, they should relate it with their audience’s emotion, psychology, social, and economic factors that affect them
- Brand affinity and faith: Brand affinity and loyalty also influence the way users interact with websites. If people are familiar with a company, they are more likely to trust and interact with it.
- Trends and seasonality: Other factors to find are trends and seasonality.
- Search behavior: The next thing to consider is users’ search behavior, which changes over time. Humans are not robots. They are very dynamic.
- Customer Journey: The customer journey is essential. Businesses must understand the key points their customers have with them. Even outside their business, the thing to look at is how they came upon one’s business.
- Struggles: The struggles are things that don’t let users sleep. It is the information that they cannot easily find.
- Location and language: Locations and languages influence how people search for things. Different countries have their slang, behaviors, way of doing things, and cultures,
- Accessibility: Different people search for the same thing in different ways. Businesses must research this behavior and create content accordingly.
Marketers must understand that Google is also a business, and to perfect SEO, they must crack the Google code.
- Business model: For Google to rank one’s site, they must build a website aligned with it.
- NLP: Google focuses on relevant content and uses NLP to make the search more human.
- E-A-T: It means expertise, authoritativeness, and trust.
- Links: Links must be placed naturally in the content.
- Core web vitals: It means always creating updated and better sites.
- Index: One must ensure that Google can index the website correctly.
- Schema Markup: Make great use of schemas as they help Google understand the website very clearly
- New query: Keep the content updated as Google frequently replaces outdated ones with updated ones.
- Ongoing updates: SEO is never static, so one needs to keep updated with it.