Sports Analytics is a field, which uses data analysis to analyze various components of the sports industry, like player performance, business performance, and recruitment, among many others. The insights from these components are then used to make various decisions, which help in enhancing the performance of a particular group or an organization. The ports analytics is concerned with 2 basic aspects, the off – field analytics, and the on–field analytics. The on-field analytics specifically applies to the game tactics and player fitness; whereas the off – field analytics applies to the business strategy of the sports.
For instance, considering an example of a custom database for Germany’s Soccer Team, due to its use, Germany was able to win the 2014 World Cup, played against Argentina. Germany’s National Soccer Team in collaboration with German-based Software Enterprise SAP created a database, which was specially designed to analyze and measure the performances of all the individuals and the team as a whole. The data collected was used to measure KPIs, like the number of kicks, and movement speeds. And hence, with this effective use of the database, it was for the first time that the country grabbed the world championship.
Global Sports Analytics Solutions Market Objective of the Report:
The objective of the report is to present a comprehensive analysis of the Global Sports Analytics Solutions Market to the stakeholders in the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that includes market leaders, followers, and new entrants. PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.
The report also helps in understanding Global Sports Analytics Solutions Market dynamics, structure by analyzing the market segments and projects the Global Sports Analytics Solutions Market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the Global Sports Analytics Solutions Market makes the report investor’s guide.
Global Sports Analytics Solutions Market Scenario:
The Global Sports Analytics Solutions Market was valued around at $1Bn in the year 2018 and are projected to reach $XX Bn by the year 2027, growing at a CAGR of almost 32% during the forecasted period.
Global Sports Analytics Solutions Market Overview:
• Increased demand for predictive insights
It is a fact of the time that the industry which completely relied on the intuition of people has now totally become data-driven at a very high rate. The decision-making approach for the off–field aspect is very much capturing the eyes of the fans over the sports and various games. Therefore, the data which was just a trial and error one has now become fact-based and can be very much effectively utilized by many of the end-users of the sports sector. Hence, this need for the data captured and the information processed through the use of the sports analytics solutions could be an important factor for driving the market for the sports analytics solutions, over the forecast period.
• Interactive Features offered by the Sports Analytics Solution Providers
The analytics and the introduction of Big Data into the sports sectors can definitely be considered as one of the major boons to the sports industry, owing to the various interactive features the solution provides for the analysis of sports and games. The solutions for the sports analytics help in giving insights for individual players, sports clubs, and so on. The analysis helps the individual players by giving them real-time data access. Also, many of the solution providers help in providing live streaming in various areas of sports, which again grabs the attention of the potential consumers towards the solutions. Therefore, such effective and very much useful insights provided by the solutions could help in driving the market for the sports analytics solutions, during the forecast period.
• Lack of Awareness
Though the data analysis for the sports sector is growing effectively and also benefits the individuals as well as the organizations at a very good rate. But, on the contrary, this also holds true that the market for sports analytics is still a very smaller one, just because many regions or organizations are still not aware of the same. Therefore, this factor could act as one of the major restraints hampering the growth of the market for sports analytics during the forecast period.
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Global Sports Analytics Solutions Market Segmentation
The report for the global Sports Analytics Solutions market is studied across the 4 major segments:
Global Sports Analytics Solutions Market, By Component
Based on the Component, the Software segment dominated the Sports Analytics Solutions market during the year 2018, and is expected to grow with the same dominance during the forecast period. The reason behind the highest market share could be attributed to the increase in demand for software solutions for sports analytics, which is specifically cloud–based.
Global Sports Analytics Solutions Market, By Sports
The football segment is expected to have dominance in the market, during the forecast period; owing to the huge popularity of the sport across the world.
Global Sports Analytics Solutions Market, By Application
o Player & Team Analysis
o Video Analysis
o Health Assessment
o Fan Engagement
o Ticket Pricing
• By Geography
o North America
o South America
o Asia Pacific
o Middle East & Africa
Global Sports Analytics Solutions Market Competitive Landscape
• The major key players operating in this market include -:
o SAS Institute
o Tableau Software
o SportsSource Analytics
o Advanced Sports Analytics
o Zebra Technologies
o IceBergs Sports
o Stats Perform
o TruMedia Network
o Qualitas Global
o Physimax Technologies
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