Global data monetization Market is expected to reach US$ 4.9 Bn by 2027 from US$ XX Bn in 2019 at a CAGR of XX %.
The report includes the analysis of impact of COVID-19 lock-down on the revenue of market leaders, followers, and disrupters. Since lock down was implemented differently in different regions and countries, impact of same is also different by regions and segments. The report has covered the current short term and long term impact on the market, same will help decision makers to prepare the outline for short term and long term strategies for companies by region.
Data Monetization Market is segmented by component, by data type, business function, deployment, selling type, organization size and geography. Component is splits into tools and services. Data types are classified as quantitative and qualitative. Business function are Finance, Marketing, Operations, Logistics, Others. Deployment type divided into on-premise and cloud. Selling type classified as direct and indirect. Organization size splits into SMEs and large enterprises. Based on industry BFSI, Telecom, Retail, Defence, Transportation, Healthcare, Energy, Manufacturing, Others. Geography wise divided into North America, Europe, Asia Pacific, Middle East & Africa and Latin America
Driving factors of the market are rapid adoption of advanced analytics and visualization, increasing use of external data sources, growing adoption of data-driven decision-making, Increasing volume and variety of business data, the varying structure of regulatory policies. Restrains is Improper implementation of security protocols may cause data and security theft. The various regulatory policies, organizational capabilities, and changing work culture is hindering the Data Monetization Market. Along with its potential, the data monetization also introduces various challenges that the businesses won’t be able to ignore. Businesses need to comply with different legal and regulatory constraints while selling or bartering with data. The tricky area of data privacy may deter customers that further restrain the market growth.
Based on component, services segment comprising of the professional and managed ones will continue to hold a larger market share during the forecast period. Based on organization size, it is likely that the large enterprises will continue to hold a larger market share as the data being generated is very high thereby giving more opportunities to the organization to take a stand in terms of data usage and selling.
In terms of industry, the Banking, Financial Services, and Insurance (BFSI) industry vertical have a huge data that is gathered from different sources, like capital markets, online transactions Automated Teller Machines (ATMs), insurance, and asset management among others. The ability to identify customer spending patterns by offering personalized products is a major factor that has driven demand for data monetization tools in the BFSI industry vertical.
In terms of geography, North America will dominate the Data Monetization Market in 2018, followed by the Asia Pacific and Europe. North America has a high concentration of BFSI, telecom, and retail companies that principally contribute to the adoption of data monetization tools. However, it is the Asia Pacific (APAC) region that is expected to provide high growth opportunities for the providers of different data monetization tools. This is majorly attributed to the increasing commercial investments by several companies in developing countries further boosting the Data Monetization Market.
Key players operating on the market are, Dawex, Reltio, Cisco, SAP, Accenture, Gemalto, Monetize Solutions, Narrative, IBM, Adastra, Infosys, NETSCOUT, Paxata, NESS, Google, SAS, Elevondata, Openwave Mobility, Optiva, Mahindra Comviva, Virtusa.
The objective of the report is to present comprehensive analysis Global Data Monetization Market including all the stakeholders of the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with analysis of complicated data in simple language. The report covers all the aspects of industry with dedicated study of key players that includes market leaders, followers and new entrants by region. PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors by region on the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give clear futuristic view of the industry to the decision makers.
The report also helps in understanding Global Data Monetization Market dynamics, structure by analyzing the market segments, and project the Global Data Monetization Market size. Clear representation of competitive analysis of key players by type, price, financial position, product portfolio, growth strategies, and regional presence in the Global Data Monetization Market make the report investor’s guide.
Scope Global Data Monetization Market:
Global Data Monetization Market by Component
Global Data Monetization Market by Data Type
Global Data Monetization Market by Business Function
Global Data Monetization Market by Deployment Type
Global Data Monetization Market by Selling Type
Global Data Monetization Market by Organization Size
• Large Enterprise
Global Data Monetization Market by Industry
Global Data Monetization Market by Geography
• North America
• Middle East & Africa
• Latin America
Key Players operating in the Global Data Monetization Market:
• Monetize Solutions
• Openwave Mobility
• Mahindra Comviva
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